We created a website where people could purchase bundled deals at the promotional prices, as well as short, targeted animations that drove people to the website – strategically placed on Youtube and other social media platforms. With the launch of the Xbox One, along with promotions, competitions and Xbox content we ran promotional deals to all visitors of the site, adding further incentive for customers to visit the #PlusMoreSummer website. Visitors could win phones, trips and the first Xbox One in the country.